Titlebook: Market Research with Panels; Types, Surveys, Anal Martin Günther,Ulrich Vossebein,Raimund Wildner Textbook 20221st edition Springer Fachmed

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Martin Günther,Ulrich Vossebein,Raimund Wildneroth social and environmental) and quality of life enhancement, are agreed upon. But, as thistext proves, the means of achieving these ends are varied. Hence, chapters cover an array of topics, from health management in Indian megacities, to planning in New York, to transport solutions for the chroni

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Introduction,er, this information is not sufficient for the control of marketing and sales..The sales of competitors are also crucial for assessing own sales. Do products perform better or worse than the market? Which product group segments show above-average growth and promise success in market development? Suc

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