| 書目名稱 | Market Research | | 副標題 | The Process, Data, a | | 編輯 | Erik Mooi,Marko Sarstedt,Irma Mooi-Reci | | 視頻video | http://file.papertrans.cn/625/624230/624230.mp4 | | 概述 | Allows readers to easily translate theory into practice, using tables that show exactly how to make statistical decisions and execute these in Stata.Provides a comprehensive overview of Stata’s market | | 叢書名稱 | Springer Texts in Business and Economics | | 圖書封面 |  | | 描述 | .This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata.?.The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights.. | | 出版日期 | Textbook 2018 | | 關(guān)鍵詞 | market research; quantitative methods; Stata; research design; data management; marketing research; regres | | 版次 | 1 | | doi | https://doi.org/10.1007/978-981-10-5218-7 | | isbn_softcover | 978-981-13-5344-4 | | isbn_ebook | 978-981-10-5218-7Series ISSN 2192-4333 Series E-ISSN 2192-4341 | | issn_series | 2192-4333 | | copyright | Springer Nature Singapore Pte Ltd. 2018 |
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