Titlebook: Market Entry in China; Case Studies on Stra Christiane Prange Book 2016 Springer International Publishing Switzerland 2016 Chinese business

Cuisine

農(nóng)學(xué)

內(nèi)行

清晰

2192-8096 e how firms can better cope with the challenging Chinese market. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.978-3-319-80499-6978-3-319-29139-0Series ISSN 2192-8096 Series E-ISSN 2192-810X