Titlebook: Market Entry in China; Case Studies on Stra Christiane Prange Book 2016 Springer International Publishing Switzerland 2016 Chinese business

誤傳

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Overview of the Booka particular market entry or market development scenario and show how companies tackled specific challenges. Each case starts with a case synopsis to introduce the reader to the problem. Several questions, tools, and overall themes help to prepare for case analysis and better understanding. Cases ca

激勵(lì)

Audi and the Chinese Market: A Success Storycompany has acquired an important experience on international markets and entered the Chinese market in 1988. Since then, Audi has continuously developed its sales in China and has also established several production facilities. Today, competition in the ‘premium’ segment is strong, and German compe

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IKEA in China: A “Glocal” Marketing Strategyer years from its entrance in the Asian country, IKEA was still struggling to achieve positive finiancial results. A lack of understanding of the local peculiarities of the market prevented the company from implementing an adequate targeting strategy and occupying a strong competitive position in th