Titlebook: Managing the Football World Cup; Stephen Frawley,Daryl Adair Book 2014 Palgrave Macmillan, a division of Macmillan Publishers Limited 2014

遵循的規(guī)范

Foment

Chivalrous

Broadcasting the World Cup,Italy, which attracted respectively 28.8 billion and 26.7 billion viewers. The 2002 figures include 2.5 billion out-of-home viewers.. However, because of double counting, cumulative audience is no longer the standard measurement for TV rating figures. Instead, this is now done on the number of unique viewers.

涂掉

啪心兒跳動(dòng)

Managing Security at the World Cup,noted, the Football World Cups ‘represent a site for all kinds of organisational and technical failures, combined with elevation of threat level from terrorist incidents … due to the global profile of events’ (p. 1).

內(nèi)閣

Using New Media to Engage Consumers at the Football World Cup,rtners and sponsors. As such, understanding the process of consumer engagement as distinct from other established marketing constructs provides an important basis to introduce strategies to allow audiences to interact with and create content before, during and after the tournament.

指令

簡(jiǎn)潔

eczema

World Cup Stadium Development and Sustainability,form of popular theatre which has proven to be open to the expression of distinct sets of values and ideologies, transcending any meaning which the game itself has’. Put simply, for many people: football is life.

heterogeneous