Titlebook: Managing in Recovering Markets; S. Chatterjee,N.P. Singh,Narain Gupta Conference proceedings 2015 Springer India 2015 Business Communicati

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S. Chatterjee,N.P. Singh,Narain GuptaIntegrates scholarly contributions from diverse areas of business management, including macroeconomic variables, the nature of the market, the changing features of the workplace, the new work ethos, a

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Springer Proceedings in Business and Economicshttp://image.papertrans.cn/m/image/623279.jpg

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Analysis of Perception of Customers of Bata India Limited Products,sis, factor analysis, dependency analysis, and regression analysis. It is concluded that Bata products are accepted by all segments of the responds with almost same perception and Bata needs to improve collection for ladies.

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Capturing the Brand Essence and Communication Commonalties of a Western Brand in an Eastern Country commonalities in brand essence and brand communication so that they can tailor their marketing communications to make them perceive the intended essence of their brands. This study focuses on capturing the commonalties in the brand essence and brand communication of a Western brand (Nike) in India to draw out implications for brand managers.

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