Titlebook: Managing Technology from Laboratory to Marketplace; Cheating the Valley Sanford L. Moskowitz,Chris Erickson Book 2024 The Editor(s) (if ap

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Levers of Survival,the R&D cycle of radical innovation. We derive these 11 levers of survival empirically using the results of our survey of promising advanced material startups. In doing so, we find that the successful completion of each stage of the cycle depends on the engagement of a unique set of levers and that

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Targeting,rst iteration of the new product, process, or material. While still in a raw and unfinished state, it is still commercially functional, particularly within an initial, niche market segment. It is assumed that the technology will continue to improve as it experiences real-world conditions in the beac

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Expanding,ainstream. The discussion highlights the new types of competencies that need to be engaged to successfully expand its range and be accepted by mainstream original equipment manufacturers (OEMs). These competencies include the ability of top management to push and steer radical innovation, a technolo

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Conclusion: The End Game,eurs, and managers need to ask prior to selecting projects to develop. The chapter then considers the importance of rethinking traditional end game strategies both to individual firms and to national competitiveness. It argues that startups in particular need to move away from end game strategies fo

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