Titlebook: Managing Startup Enterprises in Emerging Markets; Leadership Dynamics Ananya Rajagopal Book 2020 The Editor(s) (if applicable) and The Aut

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Entrepreneurial Evolution at the Bottom of the Pyramid,inning of twentieth century. This chapter critically examines 251 previous research studies to provide literature support for the methodology and data analysis of this study. Some epistemological studies, which date back to 1957, have also been reviewed to support the conceptual background of the st

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Epistemological Endorsement to Small Enterprises and Markets,ship in the context of research contributions of classical schools of thought. Neoclassical philosophy, contemporary rationale, conceptual framework of research, and qualitative research perspectives have been discussed in this chapter. The classical theories suggest that convergence of entrepreneur

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Cognitive Determinants of Entrepreneurial Leadership,tive information analysis has been carried out using in-depth interviews and analyzing their content. The content analysis leads to validating predetermined research propositions, which reveals that employee openness and organizational flexibility are the key contributors in improving the performanc

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Synthesis and the Road Ahead, management, and market competitiveness. Emphasis has been laid on managerial implications in the context of the ambidextrous attributes of start-up enterprises, consumer behavior, market operations, and service-quality relationship. The chapter focuses on effective word of mouth, utilitarian values

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