Titlebook: Managing Sports Teams; Economics, Strategy Stefan Walzel,Verena R?misch Book 2021 The Editor(s) (if applicable) and The Author(s), under e

使成整體

Media and Personality Law,From the perspective of athletes, sports event organisers and the media, the chapter shows the rights and obligations as well as their limits in connection with media and personal rights. The practical significance of these rights and the claims and consequences arising from their violation are presented.

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DAUNT

Indent

Team Sports Brand Management, introducing the concept of brand equity. Based on this definition, which identifies the key components of sports team brand equity, the three fundamental stages of team sports brand management, strategic brand management, operational brand management and brand system management, are explained and illustrated.

instructive

Criminal Law and Sports,manipulation of sports competitions, fraud, embezzlement, doping,?corruption and the procrastination of insolvency as well as the special risks associated with hospitality measures. Finally, approaches to the prevention of corruption and manipulation in sports are presented.

開(kāi)始發(fā)作

Controlling in Professional Team Sports Organisations,orting dimension, is identified as the essential framework for the design of the controlling system in PTSOs. Subsequently, the specifics of industry controlling at functional, institutional and instrumental level are worked out. By describing selected fields of action, detailed insights into the concept and instruments will then be provided.

排出

Stefan Walzel,Verena R?mischOffers a comprehensive introduction to all aspects of team sports management.Shares the expertise and knowhow of academics and experienced sports managers alike.Includes examples and cases from a broa

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