| 書目名稱 | Managing Reputation in The Banking Industry | | 副標題 | Theory and Practice | | 編輯 | Stefano Dell’Atti,Annarita Trotta | | 視頻video | http://file.papertrans.cn/624/623165/623165.mp4 | | 概述 | Presents innovative state-of-the-art research on reputation management.Analyzes and investigates reputational crisis in the international banking sector.Proposes a model of analysis and management of | | 圖書封面 |  | | 描述 | .The topic of reputational crisis in the banking sector has receivedincreasing attention from academics and practitioners. This book presentsexpert contributions that cover three main aspects: first, an extensive reviewof the literature on reputational risk in the banking sector aimed to identifythe relationships between causes, effects, stakeholders, and keyqualitative-quantitative variables involved during the reputational crisis of abank; second, devising a conceptual framework for management of reputational crisisin banking, and finally, testing this framework with the results of anempirical analysis carried out by observing key variables of some known casesof reputational crisis relating to international banks and proposing casestudies regarding the dynamic process of reputation management.?. | | 出版日期 | Book 2016 | | 關鍵詞 | CSR; LIBOR; Measurement metrics; Reputation management; Reputational crisis; Reputational risk | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-319-28256-5 | | isbn_softcover | 978-3-319-80308-1 | | isbn_ebook | 978-3-319-28256-5 | | copyright | Springer International Publishing Switzerland 2016 |
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