Titlebook: Managing Negative Word-of-Mouth on Social Media Platforms; The Effect of Hotel Ines Nee Book 2016 Springer Fachmedien Wiesbaden 2016 Onlin

linguistics

Empirical model validation and hypotheses testing,re and during the actual experiment, chapter C 1 and C 2 elaborate on the requirements for an adequate conceptualization of experimental analysis and the actual conceptualization of the experiment regarding the research model, respectively.

不溶解

剛毅

CUB

https://doi.org/10.1007/978-3-658-13998-8Online Customer Reviews; Management Response Content; Hotel Industry; Communication; Marketing

eustachian-tube

追逐

Innovatives Markenmanagementhttp://image.papertrans.cn/m/image/623121.jpg

Adherent

FOLD

Theoretical foundations,. As mentioned before, these observers embody potential customers who read online customer reviews in order to make informed purchase decisions. In order to understand how observers react towards management responses, this chapter analyzes the buying decision process in the hotel industry and its changes since the development of Web 2.0.

直覺好

978-3-658-13997-1Springer Fachmedien Wiesbaden 2016

Addictive

Managing Negative Word-of-Mouth on Social Media Platforms978-3-658-13998-8Series ISSN 2627-1109 Series E-ISSN 2627-1117