Titlebook: Managing Business Interfaces; Marketing and Engine Amiya K. Chakravarty,Jehoshua Eliashberg Book 2004 Springer-Verlag US 2004 Import.Japane

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The Marketing/Manufacturing Interface: Strategic Issuescturing; and price-promotion policy, forecasting and market intelligence in marketing. These topics are discussed in the context of case examples, which illustrate problems that can arise when interactions are not recognized.

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0923-6716 in leading edge research related to new product development, supply chain management, e-business operations, and field studies. .978-0-387-24378-8978-0-387-25002-1Series ISSN 0923-6716 Series E-ISSN 2199-1057

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Demand Modeling in Product Line Trimming: Substitutability and Variability to examine various product portfolios. We compare the mean and the variance of the sales associated with two basic strategies: trimming and no trimming. Our results provide insight into when and which products could be trimmed.

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Collaboration in E-Business: Technology and Strategyon include, access, data sharing, application sharing, process sharing, and free-form interaction. In this chapter we discuss (1) how collaboration creates value in different business contexts with different strategic implications, (2) how online technologies facilitate collaboration, (3) how an opt

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Platform Products: Theory and Evidence from International Practice Linking Manufacturing, Marketing,ion, this facility also performs additional operations on the core product to develop custom-tailored products. Under the second core product option, customization of the core product takes place in facilities located in both countries. The other six options are characterized by standardization/cust

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Book 2004s interfaces. Through eleven invited chapters, it brings together the latest developments in leading edge research related to new product development, supply chain management, e-business operations, and field studies. .