Titlebook: Management: Entrepreneurial Marketing; Andreas Kuckertz Textbook 2015 Springer Fachmedien Wiesbaden 2015 Entrepreneurial Marketing-Mix.Ent

CHANT

breadth

,Innovative Ans?tze des Entrepreneurial Marketing,In diesem Kapitel werden Sie lernen, wie sich durch Entrepreneurial Marketing der klassische Instrumentenmix des Marketing ver?ndert. Sie werden lernen, wie Onlinemarketing und insbesondere virales Marketing von Unternehmensgründern eingesetzt werden k?nnen und wie innovative Marketingans?tze durch Marketingcontrolling gesteuert werden.

高談闊論

https://doi.org/10.1007/978-3-658-08980-1Entrepreneurial Marketing-Mix; Entrepreneurship; Gründungsmarketing; Kreative und unkonventionelle Mark

CROAK

Edward Fitzgeraldaterial: .Dieses schon klassische Werk ist in Stoffauswahl und Aufbau einzigartig und bew?hrt, seine Themenauswahl widmet sich der Ingenieurausbildung. Im Fokus stehen die wichtigsten Ma?nahmen zur Beruhigung der akustischen Umwelt. Alle Kapitel stellen direkt und indirekt die Frage, wie die Lautst?

桶去微染

Deduct

同時(shí)發(fā)生

transient-pain

,“Man, I Shop Like a Woman!” Effects of Gender and Emotions on Consumer Shopping Outcomes and Percepe likely to enjoy shopping than men. However, is it possible to reduce these gender effects and to enhance men’s shopping outcomes? Drawing on gender and emotions literature, the authors suggest that emotions moderate gender effects on shopping outcomes (i.e. satisfaction, recommendation to others,

Opponent

A Cyber Physical System Approach to Customer Services of Home Appliancesuality of their products and after-sales services. In this context, Cyber Physical Systems (CPS) technologies, which allows integration between physical and digital worlds, can be a successful bet for this industry. CPS enables gathering field data that feedbacks different stages of product lifecycl

尾隨

Promoting Research Careers in the Business Sector: Assessing Public Policy Instruments in Brazil and Chile transform knowledge into new business opportunities. To solve this issue, in recent years, several countries in the region introduced programs to stimulate the placement of researchers into the firms, within their respective science, technology and innovation (ST&I) policies. This paper stresses su