Titlebook: Management-Konzepte für kleine und mittlere Unternehmen; Ralph Berndt Book 2006 Springer-Verlag Berlin Heidelberg 2006 Business.Erfolg.Inn

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at can also be influenced by the firm. However, the political arena is also increasingly defined by the activities of special interest groups whose actions can have a major effect on firms. Furthermore, the marketer is likely to be required, either by regulation or by good marketing sense, to take i

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Rudolf Ergenzinger,Jan S. Krulis-Randain this book are: how do marketingmanagers make decisions; how can marketing management support systemshelp to overcome several (cognitive) limitations of human decisionmakers; and what is the most appropriate type of management supportsystem for assisting the problem-solving methods employed by ama

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Uwe Hilzenbechergh no two products or markets are identical, all product managers use a common set of concepts, indicators, and ways of reasoning in carrying out their jobs. This makes it worthwhile to develop a system that can support everyone who fulfills the function of brand manager in FMCG markets.

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Claudia Fantapié Altobelliin this book are: how do marketingmanagers make decisions; how can marketing management support systemshelp to overcome several (cognitive) limitations of human decisionmakers; and what is the most appropriate type of management supportsystem for assisting the problem-solving methods employed by ama

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Peter Ottoncreasing time pressure. Product life cycles are getting shorter, and competition occurs not only within countries but increasingly at an international and even global level. New markets are opening up in Asia and central Europe, existing markets are being deregulated, and new distribution channels

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Stephen A. Stumpf,James W. Klinglergh no two products or markets are identical, all product managers use a common set of concepts, indicators, and ways of reasoning in carrying out their jobs. This makes it worthwhile to develop a system that can support everyone who fulfills the function of brand manager in FMCG markets.