Titlebook: Management-Informationssysteme; Systemanalyse und Fü Wolfgang ?reger Book 1973 Springer Fachmedien Wiesbaden 1973 Betriebswirtschaft.Betrie

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Wolfgang ?regerr customers for testing the proposed research framework and relevant propositions of this book and presenting the basic results for survey responses. This chapter is organized around eight major topics as follows. The first section presents briefly the research design. The second section gives a det

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Wolfgang ?regerr customers for testing the proposed research framework and relevant propositions of this book and presenting the basic results for survey responses. This chapter is organized around eight major topics as follows. The first section presents briefly the research design. The second section gives a det

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Wolfgang ?reger models. It should be clearly pointed out at the outset that while the general marketing literature on the empirical results, some with solid theoretical foundations, is very large—just a glance of the recent work by Hanssens, Parsons and Schultz [1990] would quickly confirm this—the empirical liter

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Wolfgang ?regertions, and purchase decision (e.g., Arndt, 1967; Herr, Kardes, and Kim 1991). The advent of the Internet and social networking sites has made it significantly easier for consumers to voice their views, preferences, and experiences with others in the online environment. Accordingly, researchers have

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