Titlebook: Management-Informationssysteme; Eine Herausforderung Erwin Grochla (Direktoren),Norbert Szyperski (Dire Book 1971 Springer Fachmedien Wiesb

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allenges posed by Covid-19 pandemic and the requirements for.Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, a

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Erwin Grochlang for communication practices and marketing strategy accounts. The chapter also pays critical attention to the influence of cultural values on consumer culture, and as a consequence, distinguishes different positioning strategies that derive from consumer culture theory. The chapter review conclude

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Erwin Grochla (Direktoren),Norbert Szyperski (Dire