Titlebook: Management, Tourism and Smart Technologies; ICMTT 2023 Volume 2 Carlos Montenegro,álvaro Rocha,Juan Manuel Cueva L Conference proceedings 2

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Associated Factors in the Shopping Experience that Influence Customer Satisfaction Mediated by Moodted by the mood in the leading department stores in the city of Arequipa, Peru. The way the study was done was similar to non-experimental research. The questionnaire was given to a sample of 405 people (n?=?20;?=?.918?=?.914). The results obtained showed a positive relationship be-tween comfort fac

conformity

Factors that Influence the Quality of Customer Service in Telecommunications Companiesmine what is known about the factors that influence the quality of customer service in telecommunications companies in Latin America, in the scientific literature between 2011 and 2021. The PRISMA 2020 methodology was used, the search was performed in the databases Redalyc, Dialnet, Scielo and Scopu

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Behavior of the Peruvian Consumer Towards American Casual Dining Restaurant Chainstisfaction and loyalty. The present investigation has the objective of identifying the most predominant factors in the behavior of the Peruvian consumer towards American Casual Dining Restaurant Chains. A descriptive and non-experimental design investigation was carried out. Likewise, the selected s

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ellagic-acid

Strategic Planning to Improve the Production Systems of an MSME: Case Study of a Toy Storeecessary for the achievement of objectives, business growth, and the improvement of production systems. This article presents the performance of a strategic plan (SP) to identify the shortcomings of a company belonging to the MSME group. A toy store developing in Ecuadorian business is presented as

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originality

Experience Marketing Management for Commercial Success in a Shopping Mall in PeruLima, the capital of Peru. The research has a non-experimental design, of correlational scope. For data collection, the survey was applied, the instrument was the questionnaire with the Likert scale. Likewise, the documentary analysis technique was used for the review of the financial statements of