Titlebook: Management of Permanent Change; Horst Albach,Heribert Meffert,Ralf Reichwald Book 2015 Springer Fachmedien Wiesbaden 2015 Adaptive Leaders

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Networks, Persistence and Change—A Path Dependence Perspectivent environments. At the same time, empirical research demonstrates that the network form—not least strategic alliances, regional networks and clusters, and global production and supply networks—runs the risk of becoming inert over time, reducing not only the networks’ strategic flexibility but also

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Changing Change Management: The New Innovation Imperativeo change. But making changes in products, services, processes or business models requires careful management and continuous learning. The responsiveness to and the implementation of change has become a core capability which organizations need to develop. The good news is that we have a variety of pr

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Comparative Exploration of Key Challenges in Customer Co-Design using Theories of Social Presencestomers into design specifications for individualized products. Whether this process is realized in-store or entirely via the internet, efficient systems for customer co-design are the linchpin to leveraging mass customization. The increasing proliferation of digital media at this customer interface

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Strategy Changes, Flexibility and Brand Managementg consumer needs, organizational changes, and a changing competitive environment. The state-of-the-art brand management approach, which explicitly views brand management as continuous task considering a feedback loop in the brand management process, is identity-based brand management. In context of