Titlebook: Management Strategien 2000; Ralph Berndt Book 1999 Springer-Verlag Berlin Heidelberg 1999 Altersversorgung.Business.Finanzmanagement.Führu

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Strategic Investment Flexibility for MNE Success in Russia: Evolving Beyond Entry Modesder Dienstleistungen aufzunehmen, der Konkurrenz und den ben?tigten Investitionen, um eine wettbewerbsf?hige Position zu errichten..Die Schlüssel zur erfolgreichen Strategieentwicklung werden aus den Erfahrungen der amerikànischen, multinationalen Unternehmen abgeleitet. Die Strategien solcher erfol

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Virtuelle Unternehmensführung - Eine Vision bekommt Konturer. The answer are virtual companies, i.e. unions of companies to a network to handle orders that the individual network company can’t handle by itself. It is in detail analysed under which circumstances virtual companies can act successfully.

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Brand Communication 2000ong brands. Second, when building brands market research and media research have to be considered. Third, the opportunities of new media have to be used. Fourth, an integrated communication must be implemented. Fifth, an adequate global branding has to be aimed at. Sixth, one must act according to the hybrid consumer’s behavior.