Titlebook: Making a Difference Through Marketing; A Quest for Diverse Carolin Plewa,Jodie Conduit Book 2016 Springer Science+Business Media Singapore

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enchant

Carolin Plewa,Jodie ConduitOffers a unique platform of cross-disciplinary and cross-sectoral dialogue on how marketing makes a difference.Explores making a difference beyond traditional discussions of corporate social responsib

Meditate

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abstemious

Parley

Book 2016p. It provides readers with a comprehensive, contemporary perspective on marketing practice with an emphasis on the role of marketing in making a difference. Organisations are interwoven with the society in which they operate and are thus commonly expected to shoulder some responsibility in advancin

Anthropoid

Senescent

Book 2016o the organisational benefits and implementation of CSR initiatives, this book presents a broader perspective. It highlights a variety of players and approaches that are making a difference to their various stakeholder groups, specifically in the areas of sponsorship, consumer behaviour, education, health and innovation..

暫時休息

The Question of Sponsorship Effectiveness effects of sponsorship and identifies some avenues for further research. Then, it reviews the role of perceived brand-event fit, consumers’ event involvement and self-congruity with the event, consumer nationalism, consumers’ gender, education and age, as well as sponsorship activation in sponsorship effectiveness.

蛤肉

Connected Stadium: A Pillar for Football Clubs’ Marketing Development?spend time... and money! Following an introduction into the notion of the connected stadium and its use across multiple stakeholder groups, the chapter concludes with a discussion of what the future holds.

climax

Promoting Public Health: Understanding the Limitations of Marketing Principles and the Need for Alteesity are presented as examples of cases in which (social) marketing strategies will not be effective unless implemented as recommended in the literature—they need to be thoroughly researched, strategically implemented, well-resourced, and persistent in nature.