Titlebook: Luxury Fashion Retail Management; Tsan-Ming Choi,Bin Shen Book 2017 Springer Nature Singapore Pte Ltd. 2017 Fashion Business.Fashion Retai

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n, thereby ensuring economic vitality and consumer benefit.?.This book is the first authoritative and compact work on competition policy in Japan, which has a more-than-70-year history and is based on solid leg978-981-13-8190-4978-981-13-8188-1

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The Evolution of Luxury Fashion Retailing in Chinast Chinese market. The use of flagship stores in premium locations in key cities provides luxury retailers with the means to showcase the brand as well as host PR events to educate consumers and create brand awareness. More recently, luxury retailers are building an online presence and using Chinese

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Luxury Brands and Social Media in China: New Trends and Developmente platforms also facilitated the cross-border luxury buying behaviors of Chinese consumers. Luxury retailers are required to rethink the roles of physical shops and develop better integration of online and offline activities to meet the changes of Chinese consumers. The motivations of buying luxury

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Book 2017retail management and provides relevant insights, which are beneficial to both industrialists and academics. Readers gain an understanding of luxury fashion retailing, including proper operations and strategic management, which now are the most crucial items on the luxury fashion industry’s senior management agenda.