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Titlebook: Luxury Fashion Branding; Trends, Tactics, Tec Uche Okonkwo Book 2007 Palgrave Macmillan, a division of Macmillan Publishers Limited 2007 br

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發(fā)表于 2025-3-21 17:34:17 | 只看該作者 |倒序?yàn)g覽 |閱讀模式
書目名稱Luxury Fashion Branding
副標(biāo)題Trends, Tactics, Tec
編輯Uche Okonkwo
視頻videohttp://file.papertrans.cn/590/589149/589149.mp4
圖書封面Titlebook: Luxury Fashion Branding; Trends, Tactics, Tec Uche Okonkwo Book 2007 Palgrave Macmillan, a division of Macmillan Publishers Limited 2007 br
描述This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.
出版日期Book 2007
關(guān)鍵詞brand; branding; design; marketing; Trends
版次1
doihttps://doi.org/10.1007/978-0-230-59088-5
isbn_softcover978-1-349-35657-7
isbn_ebook978-0-230-59088-5
copyrightPalgrave Macmillan, a division of Macmillan Publishers Limited 2007
The information of publication is updating

書目名稱Luxury Fashion Branding影響因子(影響力)




書目名稱Luxury Fashion Branding影響因子(影響力)學(xué)科排名




書目名稱Luxury Fashion Branding網(wǎng)絡(luò)公開度




書目名稱Luxury Fashion Branding網(wǎng)絡(luò)公開度學(xué)科排名




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書目名稱Luxury Fashion Branding被引頻次學(xué)科排名




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書目名稱Luxury Fashion Branding年度引用學(xué)科排名




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書目名稱Luxury Fashion Branding讀者反饋學(xué)科排名




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Customize me!,, General Motors, came along and by the middle of the 1920s was able to offer customers multiple colours and annual model changes at no additional cost. Through this method of product variety, they encroached on the market share of Ford and soon surpassed Ford in popularity and sales.
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Digital luxury,evated their product and brand expectations. The Internet also provides online consumers with instant information, and lower switching costs in terms of time, information, product comparison and purchase. As a result, the task of retaining the attention and loyalty of consumers has also become more challenging.
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Case illustrations,n management, using relevant brands as illustrations. So, in the following pages, you will not find the interesting history of Louis Vuitton or the great turnaround story of Gucci. You will rather find brand stories that will prod your mind, arouse your creative thinking and appeal to your business aptitude.
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