Titlebook: Luxury Brands in China and India; Glyn Atwal,Douglas Bryson Book 2017 The Editor(s) (if applicable) and The Author(s) 2017 consumer.Asia.m

瑪瑙

Glyn Atwal,Douglas Brysond consideration of the issue of admissibility of invocation of cultural defense in particular institutional and formal settings. It also depicted necessity of adaptation of the framework of the case study in reference to court case as a particular subject of research.

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EXALT

Glyn Atwal,Douglas BrysonAdopts a pragmatic approach to guide luxury marketing professionals and students in understanding the transforming markets in China and India.Covers a wide range of themes which outline the dynamics o

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職業(yè)拳擊手

形上升才刺激

Giving Luxury,f the evolving gift-giving culture with a focus of weddings in India and the ritual of gift-giving consistent with ‘guanxi’ in China. Recommendations are outlined on how international luxury brands can leverage the wedding market in India and adapt to gift-giving in China’s changing social environment.

Factual

https://doi.org/10.1057/978-1-137-54715-6consumer; Asia; marketing; industry; products; globalization

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