Titlebook: Lifestyle Brands; A Guide to Aspiratio Stefania Saviolo,Antonio Marazza Book 2013 Palgrave Macmillan, a division of Macmillan Publishers Li

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Book 2013What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.

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Brands and Social Identities: An Increasingly Strong Connection,The growing importance of symbol intensive brands within many consumer goods sectors stems from two interacting phenomena: the evolution of social identities, with its effects on consumer behaviour, and the brand changing role in a user-generated world.

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The Brand: What it is, how it Builds Value and why we Grow Fond of it,We are certainly not the first to be talking about brands, and numerous contributions and points of view have been offered about the subject over recent years—so numerous in fact that students and managers get lost in the vast territory of definitions and interpretative models.

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Introduction,s such as Mattel, Microsoft, Casio or Samsung? Why is it that millions of fans continue to identify themselves in brands like Harley-Davidson or Ferrari, or that sooner or later everyone will have a pair of adidas Originals, Levi’s 501 or Ray Ban Wayfarer in their closets?

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