| 書目名稱 | Leveraging Mobile Media | | 副標(biāo)題 | Cross-Media Strategy | | 編輯 | Valerie Feldmann | | 視頻video | http://file.papertrans.cn/586/585409/585409.mp4 | | 叢書名稱 | Information Age Economy | | 圖書封面 |  | | 描述 | .Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.. | | 出版日期 | Book 2005 | | 關(guān)鍵詞 | Cross-Media; Innovation Management; Innovation Policy; Media Economics; Media Management; Mobile Communic | | 版次 | 1 | | doi | https://doi.org/10.1007/b139034 | | isbn_softcover | 978-3-7908-1575-7 | | isbn_ebook | 978-3-7908-1633-4 | | copyright | Physica-Verlag Heidelberg 2005 |
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