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Titlebook: Leveraging Legacies from Sports Mega-Events; Concepts and Cases Jonathan Grix Book 2014 Palgrave Macmillan, a division of Macmillan Publish

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書(shū)目名稱Leveraging Legacies from Sports Mega-Events
副標(biāo)題Concepts and Cases
編輯Jonathan Grix
視頻videohttp://file.papertrans.cn/586/585408/585408.mp4
圖書(shū)封面Titlebook: Leveraging Legacies from Sports Mega-Events; Concepts and Cases Jonathan Grix Book 2014 Palgrave Macmillan, a division of Macmillan Publish
描述This volume offers a panoramic and interdisciplinary view of the growing field of Sports Mega-Event studies. Contributions explore leveraging strategies and the legacies from previous sports megas (London, Seoul, Sydney, Vancouver) and recent and future ‘emerging‘ states and their hosting strategies (India, China, Qatar, Russia, Brazil).
出版日期Book 2014
關(guān)鍵詞Sports Mega-Events; Soft Power; Leveraging; Legacies; Nation Branding; Public Diplomacy; participation; pol
版次1
doihttps://doi.org/10.1057/9781137371188
isbn_ebook978-1-137-37118-8
copyrightPalgrave Macmillan, a division of Macmillan Publishers Limited 2014
The information of publication is updating

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Dreaming Big: Spectacular Events and the ‘World-Class’ City: The Commonwealth Games in Delhie processes. This speed and efficacy were enabled by focusing on the importance of the Games for national prestige and, in particular, the Indian state’s ambition to be recognized as a global superpower.
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Russia – Showcasing a ‘Re-Emerging’ State?onomic exchanges. However, concentrating efforts on a few politically appointed “growth poles” intensifies uneven development across the country and also has asymmetric effects on different social groups.
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Sports Mega-Events and Mass Participation in Sporteved by sports mega-events. However, evidence also suggests that sports mega-events do have the potential to increase mass participation in sport if investment is made in strategies and initiatives seeking to harness the event to stimulate sport participation demand.
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Neoliberalism and Sports Mega-Eventsnd securitization. The discussion suggests that while SMEs under the rubrics of neoliberalism, may well produce scrubbed (albeit ephemeral) spaces of consumption, gentrification and offer unquestioned belonging, the darker side reveals a soft-surveillance embedded within SMEs and a culture of governance/fear ingrained in their architectures.
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From Legacy to Leverageents. In order to address this issue, event leverage needs to be formulated and implemented in the context of a portfolio of events. Further research is needed to better understand the opportunities, means, and constraints for event leverage.
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