Titlebook: Levels of Corporate Globalization; Developing a Measure Petra Kuchinka Book 2004 Petra Kuchinka 2004 customer relationship management.data

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Book 2004evel of corporate globalization. This is a tool that will help companies segment their customers and enable them to adapt customer management strategies when dealing with increasingly global customers. This in turn helps determine the company‘s own strategic position, thereby enhancing corporate per

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Introduction,but it is more complex than assumed (the ‘transformational thesis’) and the fourth group accepts globalization as a phenomenon, but does not like it (the ‘a(chǎn)nti-globalist thesis’) (cf. Kirkbride, Pinnington and Ward, 2001, pp. 18ff.).

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Introduction,ut to others invokes fear of loss of national identities, erosion of social systems, environmental degradation, loss of employment or loss of national sovereignty. Several different theses have arisen around the dichotomy of enthusiasm versus fear and exasperation. For one group of people, globaliza

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Empirical Study,rstanding of the research area both approaches, qualitative and quantitative, are needed. This view is supported by Kaplan (1964, p. 207) who states that ‘Quantities are . qualities, and a measured quality . just the magnitude expressed in its measure.’ Miles and Huberman (1994, pp. 40ff.) see the d

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