Titlebook: Let‘s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era; Proceedings of the 2 Michael W. Obal,Nina Krey,Christian Bushardt

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Adesegun Oyedeleechnology for Balanced Automation Systems in Manufacturing. A rapid evolution in a number of areas leading to Intelligent Manufacturing Systems has been observ@d in recent years. Significant efforts are being spent on this research area, namely in terms of international cooperative projects, like th

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Nina Michaelidou,George Christodoulides,Uygar Kilicfor Balanced Automation Systems in Manufacturing. A rapid evolution in a number of areas leading to Intelligent Manufacturing Systems has been observ@d in recent years. Significant efforts are being spent on this research area, namely in terms of international cooperative projects, like the IMS init

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Nikoletta-Theofania Siamagka,George Christodoulides,Nina Michaelidouased on imagery and Augmented Reality (AR) can prove to be of great help when discovering a new urban environment and observing the evolution of the natural environment. The study’s support is naturally the Smartphone which in just a few years has become our most familiar device, which we take with

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Instilling a Desire to Learn: The Importance of a Well Designed Course,, I strive to (1) have well designed courses, (2) use a variety of tools and techniques, (3) include practical applications of theory, and (4) lead the students by example..A well designed course provides the foundation from which students structure their learning. The course must have clear objecti

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Mental Imagery and Its Determinants as Factors of Consumers Emotional and Behavioral Responses: Siting where trying the product is initially ‘imaginary’. This quasi-sensory or quasi-perceptive experience that the individual is aware of, develops in the absence of conditions for real and authentic stimulation. For several years marketing research has tried to understand the various influences ment

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Online International Outshopping Experience: Proposition of a Research Model, Internet has a role in redefining the commercial universe, by reducing distance electronically. However, if buying on the Internet has been widely studied in the marketing literature (e.g., Gefen et al. 2003), and if offline cross-border purchasing has received increased attention in recent years (