Titlebook: Legacy, Sustainability and CSR at Mega Sport Events; An Analysis of the U Pierre Lienhard,Holger Preuss Book 2014 Springer Fachmedien Wiesb

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Interpretation and Discussion of the Results, though UEFA did not regulate aspects of sustainability in their bid requirements for the EURO 2008, certain sustainability initiatives and processes did evolve from 2002 until the realization of the tournament in 2008. Although UEFA was positively influenced by the IOC and its sustainability and le

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2662-9224 s the largest sports event ever organized in Switzerland. The host nations Austria and Switzerland emphasized the sustainability of the event. Through their analysis the authors argue that well-known principles of sustainability and policy were not uniformly implemented for the EURO 2008. Nonetheles

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Book 2014edented resource for sports practitioners and researchers. It provides a wealth of data based on the study of existing scholarly literature, key strategic and conceptual documents as well as exclusive interviews with high-level executives involved in the organization of EURO 2008.

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Theoretical Considerations,usiness (ibid.; Wearing, 2008, 9). Interests are linked together and the job of a manager or an entrepreneur is to figure out how to align the interests of the different stakeholders (customers, suppliers, employees, communities and financiers) with each other (Freeman, 2009).