| 書目名稱 | Leading Pharmaceutical Innovation | | 副標(biāo)題 | Trends and Drivers f | | 編輯 | Oliver Gassmann,Gerrit Reepmeyer,Maximilian Zedtwi | | 視頻video | http://file.papertrans.cn/583/582419/582419.mp4 | | 概述 | The book is based on the three most important challenges in pharmaceutical innovation: productivity dilemma, new technology trends, globalization and outsourcing.Due to the CTO-roundtable with 14 sele | | 圖書封面 |  | | 描述 | Pharmaceutical giants have doubled their investments in drug development in the past decade only to see new drug approvals remain constant. This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of cooperation and internationalization, such as open innovation in the early phases of R&D. Our findings are illustrated by cases from Europe, the US, and Asia.? ? | | 出版日期 | Book 20082nd edition | | 關(guān)鍵詞 | Drug Discovery; Forschung & Entwicklung; Globalization; Innovation Management; Pharmaceuticals; Productiv | | 版次 | 2 | | doi | https://doi.org/10.1007/978-3-540-77636-9 | | isbn_ebook | 978-3-540-77636-9 | | copyright | Springer-Verlag Berlin Heidelberg 2008 |
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