Titlebook: Leading Global Innovation; Facilitating Multicu Karina R. Jensen Book 2017 The Editor(s) (if applicable) and The Author(s) 2017 leadership.

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https://doi.org/10.1007/978-3-319-53505-0leadership; organizational culture; transnational; service innovation; strategy; cross-cultural managemen

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978-3-319-53504-3The Editor(s) (if applicable) and The Author(s) 2017

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Introduction: Achieving Innovation in a Global and Dynamic Environment,factors that need to be considered for the phases of the global innovation cycle, from concept creation to execution. Readers will also receive a more detailed description of the international studies that inspired the book, with data collection involving more than 200 leaders and 45 multinational f

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From Global Strategy to Strategic Co-creationternational markets. A shared vision and strategic planning can influence local engagement and international market results. There is a growing movement from centralized to decentralized decision-making in order to focus on the practices of co-creation and strategy-making. Due to the need for increa

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