Titlebook: Label Writing and Planning; A Guide to Good Cust Tony Holkham Book 1995 Chapman & Hall 1995 Advertising.Layout.communication.design.search

Reticent

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https://doi.org/10.1007/978-1-4613-1231-4Advertising; Layout; communication; design; search engine marketing (SEM)

蒙太奇

公司

Palliation

Abuse,I was going to call this chapter RESPECT, but I wanted it to appear earlier in the book. Abuse is, however, just as good a word for drawing attention to some of the less well known pitfalls of labelling.

Chandelier

Obliterate

Attracting Attention,This topic is dealt with in more detail under different chapters, but I am including a summary here which will hopefully be thought-provoking and help you to avoid some common mistakes.

conjunctivitis

Bar Codes,Strictly speaking, the bar code has nothing to do with labelling, but is linked to production, checkout or stock control technology.

機(jī)警

Challenge,I believe it was Dr Johnson who said that nothing concentrates the mind more than knowing you’re going to be executed in the morning. Similarly, nothing hones a body of text more than a very small label (see FIT). Yet so rarely is this seen as a challenge.

整頓