Titlebook: Kolloidchemische Technologie; Ein Handbuch kolloid Raph. Ed. Liesegang Book 1932Latest edition Springer-Verlag Berlin Heidelberg 1932 Adsor

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A. v. Skopnikiques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally..What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market. Secondly, their brand equity is responsible

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W. Leonharditegy. While global brands benefit the multinational corporation, their complexity increases costs. That’s the global brand paradox. Multinational corporations (MNCs) have to achieve four goals: maintain brand consistency and capture economies of scale and scope across borders; differentiate goods an