Titlebook: Key Marketing Concepts; Mike Meldrum,Malcolm McDonald Textbook 1995Latest edition Macmillan Publishers Limited 1995 management.marketing.p

進步

富饒

https://doi.org/10.1007/978-1-349-13877-7management; marketing; product management

ALIEN

有罪

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NIB

Understanding Marketingprofit-making. Indeed, any analysis of the more successful companies in the world usually confirms their continued use of sound marketing principles. In other organisations, it is also accepted that marketing is something that is often not done particularly well.

階層

The Marketing Mixin an exchange, what they are responding to is not just the product, but a whole range of variables which constitute the offer. The classic description of the marketing mix, although something of a simplification, is ‘the four Ps’. The four Ps and the fundamental questions associated with them are:

intrigue

critique

Marketing Capital Goodsthe nature of the products and the circumstances under which they are bought and sold. Capital goods can be pieces of plant and equipment, such as large machines, boilers or storage facilities, or complete systems such as refineries, telecommunications networks or civil engineering projects.

cataract

Odyssey