Titlebook: Japanese Missions to the International Space Station; Hope from the East John O‘Sullivan Book 2019 Springer Nature Switzerland AG 2019 Japa

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John O’Sullivancal research has been undertaken in this area. This chapter helps to fill the void. It focuses on international trade fair exhibits that have been organized by government, and examines the behaviour and results of 367 firms exhibiting at 48 international trade fairs in the 1984–86 period. The analys

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John O’Sullivanthe respondents’ expectations often exceeded what the government had to offer..It is argued that the below-average evaluation of services by the public export promotion and assistance agencies is, in part, due to their lack of theoretical and managerial knowledge of international business in general

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