Titlebook: Internationale Trends in der Markenkommunikation; Was Globalisierung, Anabel Ternès,Ian Towers Book 2014 Springer Fachmedien Wiesbaden 201

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978-3-658-01516-9Springer Fachmedien Wiesbaden 2014

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Using Social Media for Business: Tools, Benefits and Pitfalls,Social media has become a powerful tool for companies to reach out and connect to customers. However, there still is a gap between actual social media use and a successful implementation. This chapter provides a hands-on instruction on how to strategically and effectively use social media for business.

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Francesca Gursch,Giulia Gurschuting and storage capacities. FL training process enables such devices to update the weights of a shared model locally using their local data and then a trusted central server combines all of those models to generate a global model. In this way, a global model is generated while the data remains loc