Titlebook: Introduction to Management; Richard Pettinger Textbook Feb 1994Latest edition Richard Pettinger 1994 business.management.marketing.organiz

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Textbook Feb 1994Latest editionThis text provides a complete and comprehensive introduction to management. It includes discussion and analysis of the key aspects of management and integrates this with the analysis of business skills and behaviour, and the techniques essential for effective management.

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https://doi.org/10.1007/978-1-349-23258-1business; management; marketing; organization; strategy

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Human resource management,nt sphere. Peter Drucker finds the question of Human Resource Management (HRM) to be so crucial and central to the role and function of the manager, that he questions the need for personnel departments at all — this work should be done by every manager, and every manager should have expertise in this area.

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Overview: This text provides a complete and comprehensive introduction to management. It includes discussion and analysis of the key aspects of management and integrates this with the analysis of business skills and behaviour, and the techniques essential for effective management.

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