| 書目名稱 | Introduction to Corporate Strategy | | 編輯 | Richard Pettinger | | 視頻video | http://file.papertrans.cn/474/473574/473574.mp4 | | 圖書封面 |  | | 描述 | This introductory text is designed for undergraduates and students of professional qualifications needing a first course in strategy..* Covers all the areas necessary to accompany an introductory course in this area. * Concentrates both on the so called ‘hard‘ aspects of the subject such as analysis, performance and change and on the ‘soft‘ and human elements of strategy development..* Looks at areas of particular interest - ethics, implementation, change.* Uses imaginative and involving case studies and examples | | 出版日期 | Textbook 1996Latest edition | | 關(guān)鍵詞 | Corporate Strategy; development; environment; ethics; interest; performance; strategy | | 版次 | 1 | | doi | https://doi.org/10.1007/978-1-349-24671-7 | | copyright | Richard Pettinger 1996 |
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