| 書(shū)目名稱 | Interpretations of Luxury |
| 副標(biāo)題 | Exploring the Consum |
| 編輯 | Linda Lisa Maria Turunen |
| 視頻video | http://file.papertrans.cn/473/472738/472738.mp4 |
| 概述 | Approaches the understanding of luxury by making sense of the concept against the context and time.Introduces the concept of luxuriousness and discusses this from product, brand and service perspectiv |
| 叢書(shū)名稱 | Palgrave Advances in Luxury |
| 圖書(shū)封面 |  |
| 描述 | .Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term ‘luxury’ in today’s world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model which explains how the consumer interprets the luxuriousness of a brand. This innovative study analyses the key elements that influence luxury branding, such as extended product, perceived uniqueness, authenticity and context specificity. By critically reflecting on the existing definitions of luxury and its challenges, this book makes a unique contribution to research and an essential read for marketing students and scholars.. |
| 出版日期 | Book 2018 |
| 關(guān)鍵詞 | brands; product; authenticity; marketing; buying; globalization; branding |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-319-60870-9 |
| isbn_softcover | 978-3-319-86948-3 |
| isbn_ebook | 978-3-319-60870-9Series ISSN 2662-1061 Series E-ISSN 2662-107X |
| issn_series | 2662-1061 |
| copyright | The Editor(s) (if applicable) and The Author(s) 2018 |
|Archiver|手機(jī)版|小黑屋|
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