Titlebook: Internet Marketing and Big Data Exploitation; Ian Chaston Book 2015 Palgrave Macmillan, a division of Macmillan Publishers Limited 2015

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Book 2015Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.

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Opportunities,No organisation is capable of responding to all sources and types of change. Hence in deciding upon a revision or fundamental entrepreneurial change in strategy, an organisation will need to define priorities in relation to which are the greatest identified opportunities.

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Erratum,Chapter 14 Online Governance, page 253 has been updated

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Big Data and Analytics,as become an increasingly important organisational competence. This is because the generation and exploitation of new knowledge is fundamental to sustaining competitive advantage (Bughin et al., 2010).

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Blogs, Tweets and Apps,ent. Possibly the most successful example of a wiki is Wikipedia. The term ‘blog’ is a shortened version of the combination of ‘web’ and ‘log’, and is most frequently equated to an online diary or journal. Like other Web 2.0 tools, a blog can be spearheaded by one individual, but may include contributions by others that can evolve into a dialogue.

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Future Market Innovations,n being changed forever. Although Europe was the initial centre of industrial innovation, by the end of the 19th century a new age was emerging in which technologies based upon advances in areas such electricity, electronics, computing, the internal combustion engine, jet propulsion and healthcare would totally alter wealth generation.

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ern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.978-1-349-50414-5978-1-137-48896-1