Titlebook: Internet Marketing and Big Data Exploitation; Ian Chaston Book 2015 Palgrave Macmillan, a division of Macmillan Publishers Limited 2015

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le female clothing, she sat alone, propped upright in bed, writing page after page in pencil and tossing them to the floor. From as early as six to as late as eleven, each morning, every morning, she wrote novels, novellas, short stories, poetry, travel books, social and aesthetic commentary, autobi

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The Online World,to a viable commercial proposition will often involve solving significant scientific or technological problems. Zott and Amit (2007) noted that in the early years of a new industry there is only limited understanding of what market opportunities exist and how these might be exploited. Over time, as

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Technology,tion. This is because technology has the potential to offer the basis for creating totally new industries or permit smaller firms to develop an entrepreneurial competitive advantage through which to challenge market leaders. Technology may even allow developing nations to implement faster industrial

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Capabilities,’ (or RBV). The RBV literature stresses the importance of an organisation’s ability to organise resources to produce goods and services that will permit creation of a competitive advantage. The philosophy can be contrasted with the alternative ‘environmentalist perspective’, which is focused upon th

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Websites, and Kitchen (2009) posited that these various theories may not encompass all the factors that could influence an individual’s Internet utilisation. This is because these various theories tend to provide somewhat vague constructs which may not be entirely relevant to the specific nature and impact o