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Titlebook: International Strategic Management of Brands and Online Firms; Essays on Perceived Carolina Sinning Book 2022 The Editor(s) (if applicable

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發(fā)表于 2025-3-21 17:32:19 | 只看該作者 |倒序?yàn)g覽 |閱讀模式
書(shū)目名稱(chēng)International Strategic Management of Brands and Online Firms
副標(biāo)題Essays on Perceived
編輯Carolina Sinning
視頻videohttp://file.papertrans.cn/473/472015/472015.mp4
叢書(shū)名稱(chēng)Handel und Internationales Marketing Retailing and International Marketing
圖書(shū)封面Titlebook: International Strategic Management of Brands and Online Firms; Essays on Perceived Carolina Sinning Book 2022 The Editor(s) (if applicable
描述.The research focus of Carolina Sinning refers to the international strategic management of brands and e-commerce firms. She sheds light on how multinational corporations benefit from their perceived brand globalness as well as from the application of the endorsed branding strategy in terms of favorable consumer behaviour across nations. Moreover, she reveals successful time-based internationalization process decisions for e-commerce firms..
出版日期Book 2022
關(guān)鍵詞Perceived Brand Globalness; Endorsed Branding Strategy; Cross-National Research; International Strategi
版次1
doihttps://doi.org/10.1007/978-3-658-38050-2
isbn_softcover978-3-658-38049-6
isbn_ebook978-3-658-38050-2Series ISSN 2626-3327 Series E-ISSN 2626-3335
issn_series 2626-3327
copyrightThe Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wies
The information of publication is updating

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s widely believed that the agricultural sector represents a major obstacle to EU accession in most applicant countries owing to changes in EU rates of protection, the budgetary costs of applying the CAP, commitments under the WTO agreements, and the incidence of high food price levels on consumers.
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Focus and Relevancede competition rose and multinational corporations (MNCs) as well as e-commerce firms are more and more challenged when operating internationally. In this vein, MNCs have recognized their corporate brand and e-commerce firms the way they internationalize?to be an important intangible asset to differ
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countries. The economic and social costs and benefits of this process are still questions with imprecise and controversial answers. In the context of enlargement, agriculture is an essential topic due to the importance of the sector for most of the future members and the budgetary implications of ex
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International Strategic Management of Brands and Online Firms978-3-658-38050-2Series ISSN 2626-3327 Series E-ISSN 2626-3335
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