Titlebook: International Place Branding Yearbook 2010; Place Branding in th Frank M. Go,Robert Govers Book 2010 Palgrave Macmillan, a division of Macm

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A Political Perspective on Place Brandingal recession and violent extremism, to name but three — are complex in nature, but clearly have one thing in common: none of them can be tackled in conventional ways. What George W. Bush dubbed the “war on terror” self-evidently cannot be won with conventional weapons because it is a battle of value

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Case C: Creating Desert Islands – Abu Dhabiannouncement of its withdrawal from its commitments “East of Suez” in 1968. In 1969, Abu Dhabi and Dubai agreed on a union which formed the nucleus of the UAE at its establishment in 1971 (Govers and Go 2009). The vast majority of the UAE area is uninhabited desert. The Emirate of Abu Dhabi is the l

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Case E: A Public–Private Partnership to Foster Science, Higher Education and Innovation – The Case oo a gigantic supermarket” (p. 234). Countries compete with each other in such areas as exports and attracting the limited pool of tourism, foreign direct investment (FDI) and human talent. Science, higher education and innovation are key determinants of national competitiveness (Schwab 2009, p. 4).