Titlebook: International Marketing Strategy; The Country of Origi Giovanna Pegan,Donata Vianelli,Patrizia de Luca Book 2020 Springer Nature Switzerlan

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書目名稱International Marketing Strategy影響因子(影響力)




書目名稱International Marketing Strategy影響因子(影響力)學(xué)科排名




書目名稱International Marketing Strategy網(wǎng)絡(luò)公開度




書目名稱International Marketing Strategy網(wǎng)絡(luò)公開度學(xué)科排名




書目名稱International Marketing Strategy被引頻次




書目名稱International Marketing Strategy被引頻次學(xué)科排名




書目名稱International Marketing Strategy年度引用




書目名稱International Marketing Strategy年度引用學(xué)科排名




書目名稱International Marketing Strategy讀者反饋




書目名稱International Marketing Strategy讀者反饋學(xué)科排名

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International Series in Advanced Management Studieshttp://image.papertrans.cn/i/image/471786.jpg

圖畫文字

978-3-030-33590-8Springer Nature Switzerland AG 2020

四指套

International Marketing Strategy978-3-030-33588-5Series ISSN 2366-8814 Series E-ISSN 2366-8822

Patrimony

Introduction to the Country of Origin Effect in International Marketing Strategies,hapter also describes the objectives of the volume and the methodology of the research. After a brief introduction on the complexity of the COO effect on consumer purchasing behavior in international markets, the chapter clarifies the particular analytical perspective of the volume and illustrates i

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,Country of Origin and International Contractual Marketing Channels: Evidence from Specific Product–ypes of internationalization include intermediate modalities. To exercise greater control over the market than in export modes and to be able to strengthen the COO and the entire distribution channel, many companies opt for intermediate entry. In the intermediate entry mode, the distribution channel

APRON

From Country of Origin Effect to Brand Origin: Challenges in International Direct Marketing Channeleans to be able to exploit and defend one’s own competitive advantages and to operate personally in the production and commercial activities. This chapter is aimed at investigating the ways in which greenfield direct investments can facilitate manufacturers’ value creation process for the market thr