Titlebook: International Marketing Management; James M. Livingstone Book 1976 James M. Livingstone 1976 Advertising.brand.communication.Distribution.

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書(shū)目名稱(chēng)International Marketing Management影響因子(影響力)




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書(shū)目名稱(chēng)International Marketing Management讀者反饋




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Mettle

油氈

elastic

Aids to ExportersThe main message of this chapter is to reinforce two points made earlier, namely that since exporting is regarded as a very desirable activity from the national point of view, it attracts a good deal of support from government sources. Secondly and paradoxically, this support may be undervalued precisely because it is free or subsidised.

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Confidential

James M. Livingstoneg getragen wurde, bis der "pers?nliche Computer" Einzug in die Unternehmen hielt. Die einerseits zu begrü?ende kostengünstige M?glichkeit, Rechnerleistung für jeden Arbeitsplatz verfügbar zu machen, kann jedoch gerade beim Einsatz von Datenbanksystemen zu Problemen führen. Ob Reservierungen, Kredit-

collateral

The Pros and Cons of Exportingst readily to mind apply to the national not the company interest. The first task of this chapter is therefore to argue that in many instances, even where exporting is seen at best as a marginal activity which can be dropped or cut as and when the home market absorbs output, the true interests of th

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