| 書目名稱 | International Direct Marketing | | 副標(biāo)題 | Principles, Best Pra | | 編輯 | Manfred Krafft (Chaired Professor of Marketing),Jü | | 視頻video | http://file.papertrans.cn/472/471475/471475.mp4 | | 概述 | Comprehensive and easy-to-understand guide to international direct marketing (IDM).Unique mix of academic review, best-practice cases on international direct marketing and advanced professional inform | | 圖書封面 |  | | 描述 | .Direct marketing is a fast-growing and dominant domestic marketing instrument in many countries. Direct marketing follows the path of the rapid advances of globalization: international direct marketing (IDM) is already a multi-billion dollar business and an attractive instrument for foreign market entry and international customer communication...This book is the first to focus exclusively on IDM, combining state-of-the-art knowledge, best practice and unique data: The first part is a comprehensive, well-structured review, covering relevant sources ranging from academic journals to practitioner magazines. The second part consists of best practice examples of various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries in North America, Europe and Asia. The book provides the reader with a comprehensive and easy-to-understand guide to international direct marketing...?. | | 出版日期 | Book 2007 | | 關(guān)鍵詞 | Direct Marketing; Interactive Marketing; International Direct Marketing; International Marketing; busine | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-540-39632-1 | | isbn_softcover | 978-3-642-07258-1 | | isbn_ebook | 978-3-540-39632-1 | | copyright | Springer-Verlag Berlin Heidelberg 2007 |
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