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Titlebook: International Business and Emerging Economy Firms; Volume I: Universal Marin A. Marinov,Svetla T. Marinova,Tiina Leposky Book 2020 The Edi

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書(shū)目名稱(chēng)International Business and Emerging Economy Firms
副標(biāo)題Volume I: Universal
編輯Marin A. Marinov,Svetla T. Marinova,Tiina Leposky
視頻videohttp://file.papertrans.cn/472/471295/471295.mp4
概述Clarifies the new trends in emerging economy firms’ internationalization.Emphasizes concepts that have traditionally been under-researched, such as the role of business models and sustainable corporat
叢書(shū)名稱(chēng)Palgrave Studies of Internationalization in Emerging Markets
圖書(shū)封面Titlebook: International Business and Emerging Economy Firms; Volume I: Universal Marin A. Marinov,Svetla T. Marinova,Tiina Leposky Book 2020 The Edi
描述.How do firms from emerging economies strive for the internationalization of their business? This comprehensive two-volume collection tackles this question by taking a closer look at underexplored issues, including bottom of the pyramid (BoP) business models, value creation and co-creation, employee commitment and the ‘born global’ concept. Taking both a geographic and thematic approach to the topic, the first volume addresses universal challenges such as inclusive innovation, the ethics of corporate leadership, and knowledge management, and also places a special emphasis on China. Providing an overview of the strategies and operations involved in internationalizing Chinese firms, this book is an essential read for those researching emerging markets and globalization in general, as well as Asian Business more specifically..
出版日期Book 2020
關(guān)鍵詞Multinational Enterprises; Internationalization; Asia; Asian Business; International business relationsh
版次1
doihttps://doi.org/10.1007/978-3-030-24482-8
isbn_softcover978-3-030-24484-2
isbn_ebook978-3-030-24482-8Series ISSN 2662-1185 Series E-ISSN 2662-1193
issn_series 2662-1185
copyrightThe Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl
The information of publication is updating

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