| 書目名稱 | International Business Development | | 副標(biāo)題 | A Concise Textbook F | | 編輯 | Ludwig Martin | | 視頻video | http://file.papertrans.cn/472/471285/471285.mp4 | | 概述 | First comprehensive textbook on the topic for the German market.Authors with many different backgrounds illustrate various aspects of International Business Development.Numerous practical examples ill | | 圖書封面 |  | | 描述 | This textbook offers theories, terminology, common approaches and current issues in international business development. It covers the full range from strategic considerations to setting up supply chains and sales channels in a globalized world. In addition, a closer look into issues of social responsibility and cultural aspects of international business is presented. A particular feature is the focus on Business to Business contexts of international management.?.The authors with their varied backgrounds from academia as well as industry offer insights into topics such as (frugal) innovation, legal aspects of launching products internationally, ecosystem evaluations, market assessments, political coverage for international ventures, project management standards, sales approaches as well as digital communication. Case studies illustrate the theoretical content. Early career practitioners will find this book to be a good resource..This textbook has been recommended and developed for university courses in Germany, Austria and Switzerland.. | | 出版日期 | Textbook 2021 | | 關(guān)鍵詞 | International Business Development; Business to Business; Lehrbuch; Textbook; Englischsprachiges Lehrbuc | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-658-33221-1 | | isbn_softcover | 978-3-658-33220-4 | | isbn_ebook | 978-3-658-33221-1 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wies |
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