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Titlebook: Interactive Decision Aids; Effects on Consumers Nina Ma?ar Book 2003 Deutscher Universit?ts-Verlag/GWV Fachverlage GmbH, Wiesbaden 2003 Int

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發(fā)表于 2025-3-21 16:38:42 | 只看該作者 |倒序瀏覽 |閱讀模式
書目名稱Interactive Decision Aids
副標(biāo)題Effects on Consumers
編輯Nina Ma?ar
視頻videohttp://file.papertrans.cn/471/470485/470485.mp4
叢書名稱Marken- und Produktmanagement
圖書封面Titlebook: Interactive Decision Aids; Effects on Consumers Nina Ma?ar Book 2003 Deutscher Universit?ts-Verlag/GWV Fachverlage GmbH, Wiesbaden 2003 Int
描述In a time where the Internet and online retailing play a proliferating role in the world-wide economy, it is of major concern to understand e-commerce‘s advantages and pitfalls. Only then retailers and manufacturers can act effectively in this extremely competitive market. In this context interactive decision aids, or so called smart agents, are becoming more and more important. While it is known that their key advantage lies in offering various levels of interac- tivity with which information can be tailored to each consumer‘s idiosyncratic needs, little is known about its particular advantages for consumers, retailers, or manufacturer when com- pared to the alternative of offline shopping. Nina Maiar‘s work targets exactly this shortcoming. To be more precise, she deals with one of the currently most feasible interactive decision aids in order to show its usefulness for dif- ferent product categories and effects on all actors in the market. Based on profound findings from research on constructive consumer preferences and economics of information, Nina Maiar analyses the consequences in an experimental simulation and demonstrates the deci- sion aid‘s effectiveness and boundaries.
出版日期Book 2003
關(guān)鍵詞Interactive Tools; Marken- und Produktmanagement; Online Decision Making; Smart Agents; e-commece; eComme
版次1
doihttps://doi.org/10.1007/978-3-322-81679-5
isbn_softcover978-3-8244-8020-3
isbn_ebook978-3-322-81679-5
copyrightDeutscher Universit?ts-Verlag/GWV Fachverlage GmbH, Wiesbaden 2003
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發(fā)表于 2025-3-21 23:40:09 | 只看該作者
Hypotheses,The interactive CM’s potential to influence attribute importance weights is subject to certain characteristics of attributes as well as intrinsic informational boundaries of the online environment itself. Hence, a detailed discussion about this tool’s effects on attribute importance has to take these parameters into account.
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Experiment,lied Sciences Wiesbaden were recruited to participate in a shopping experiment with answering machines, fruit cereals, liquid detergents, and perfumes. It was requested that they are familiar with all four categories. As an incentive two randomly selected participants were to receive a prize of DM 150 value.
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e-commerce‘s advantages and pitfalls. Only then retailers and manufacturers can act effectively in this extremely competitive market. In this context interactive decision aids, or so called smart agents, are becoming more and more important. While it is known that their key advantage lies in offerin
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發(fā)表于 2025-3-23 01:46:25 | 只看該作者
ecules of interest, particularly those on the surface. In this chapter, we describe several methods that can be used to quantify and characterize the protein and nucleic acid composition, particularly on the surface of BMVs. We describe quantitative immunoblot and ELISA protocols that enable quantif
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發(fā)表于 2025-3-23 06:44:39 | 只看該作者
Nina Ma?ars or immune outputs, which indicate the activation of plant immunity (defense marker gene expression, reactive oxygen species burst, seedling inhibition). Furthermore, we offer assays that directly evaluate the priming of the immune system following BEV challenge and the effectiveness of its respons
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