Titlebook: Inter-Regional Place Branding; Best Practices, Chal Sebastian Zenker,Bj?rn P. Jacobsen Book 2015 Springer International Publishing Switzerl

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,Development of a Methodology for Measuring the Residents’ Utility Within Place Marketing, residents can make a city well developed and prosperous. The knowledge of what place attributes are important for a particular group of residents will help to attract relevant target audience by developing important attributes for these groups. Even though place marketing and branding have various

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Cross-Border Place Branding: The Case of Geneva Highlighting Multidimensionality of Places and the rs and scholars, in the current context of a growing mobility of capital and people..On the one hand, there is a need for practitioners to better understand place brands and better implement place branding strategies. In this respect, this domain of study can be currently seen as ‘practitioner led’,

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Challenges for Interregional Place Branding for Cruise Tourism in the Black Sea Region,ns of partnership and the practice of tourism policy across different scales. At each place, reputation management for tourism purposes depends on the awareness of benefits associated with mutual actions and knowledge exchange by stakeholders from the public and the private sectors. However, the ins

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https://doi.org/10.1007/978-3-319-15329-2Best Practice Branding; Marketing Travel Destinations; Nation Branding; Place Branding; Quality of Life

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